Stupid

After a couple of days teaching at Designskolen Kolding I’m back behind the laptop with a great feeling of life-is-so-good-and-everything-is-gonna -be-allright-happy-happy-happy- blaaaa-blaaa-blaa … Why?

As we speak eight teams of young hopeful and talented design-students are struggling with the production of eight very different music videos for the former Loveshop lead-singer Jens Unmack as a part of a motiongraphic-course.
And even though I told them to keep it simple – mostly because of the short production time, non-existing budgets and their lack of experience – they jumped right into big complicated shootingboards, storytelling and overkilling special effects. So much for my teaching-talent, hmmm…
They don’t care, that the cameras works like shit, they have no light and no clue of how long it takes to line up a bodega with an Elvis-wannabe …

But they do it anyway.
Because this is their chance to do something they really want.
Without anyone telling them how to do it.

So even though this isn’t going to end up with eight award-winning videos, it’s great to feel the energy and dedication to the projects. We are looking forward to see the final results.