Kreativitet tager tid.
I samarbejdet med vores kunder, er der ofte et behov for at skulle forklare, hvorfor man hverken kan – eller bør – lave et logo på en dag, en hurtig viral film, eller flække et website sammen i en fart. Jeg forstår egentlig godt kundens undren – for vi er jo håndværkerne… er det så ikke bare at slå sømmet i? Men nej, desværre ikke helt. For kreativiteten opstår kun igennem leg, eksperimenteren og den gode tid, der kræves, for at hjernen kan destillere de rigtig stærke idéer frem.
Jeg plejer at sige, at vi som designere “arbejder professionelt” med kreativiteten – netop idet at det er vores ansvar som designere, at nå det bedst mulige kreative resultat, inden for den tid der er til rådighed. Det er til gengæld det, dygtige designere kan: Styre legen, prioritere og derigennem nå til et godt (bedst mulige) resultat indenfor den givne tid. Samtidig mener jeg også helt klart, at det for kunden er en bedre investering, at bruge 80% af tiden på leg, eksperimenter og research og 20% på rentegning og designmanual, end omvendt. Men langt de fleste, prioriterer sjovt nok helst omvendt.
Ovenstående film viser det hele meget fint.
Læs hele posten Ingen kommentarerCyklisternes By – Behind The Scenes
I disse uger ruller en ny kampagne for Cyklisternes By ud i Odenses gader og her en lille Behind The Scenes film fra vores fotosession – Sjov dag på settet med kunstig sne og bling bling.
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Animerede Gif’s rykker stadig
Og fotografen Jamie Beck har hermed taget dem til “the next level” … Fed og meget æstetisk blanding af foto og bevægelse.
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Stupid fornyer radiomediet sammen med radio24syv…
… og det har journalisten.dk opdaget.
Vi har nemlig indgået et samarbejde med radio24syv om at supplere deres udenlandsmagasin Globus med infografikker, som kan ses, deles og kommenteres online. Det er en ny spændende måde at udvide radiomediet, som vi sammen med radio24syv forventer os meget af.
Her er et uddrag af hvad journalisten skriver:
Radio24syv kaster penge i nyhedsgrafik. De har ingen skrevne nyheder, men deler grafikken på Facebook – og overvejer samarbejde med fx Folkeskolen. Vi har spurgt chefredaktør Suzanne Moll og digital chef Patrick Bay Damsted hvorfor – Læs mere her
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Husk nu!
Gold prize to 11. September
Broadcasted: TV 2
Motion Graphics: TV 2
Logo and design: Stupid Studio
Stupid helped TV 2 with the design for the On-air campaign, 11 september, a memorial day for the attack against World Trade Center. The campaign has now won gold in the British Promax competion in the category On-air campaign. A lot of campaign elements were being judged, among the design, and we competed against big British bureaus and tv stations like 4Creative – so big congrats TV2 and a designclap on our shoulder.
Radio goes visual!
Oh yes, the new radio channel Radio 24syv focus-program on global politics, Globus, is now joining forces with the power of info graphics. We are helping with the design and look forward to get the two media to meet. We all know there are times when a picture or diagram can say quite alot more than all those words, or at least help the audience to get the whole picture of a complex matter. Check out their website for their programs and the current graphics. This is what we did last week on the theme Countries Economical Debt.
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Get your behind on the bike!
Passing Odense? Then keep your eyes open for the campaign we helped Cyklisternes By with, trying to get more people on the bike, despite what lousy wheater it might be this season. Embrace the scandinavian shitty autumn and winter and do it with style! More to come…
Læs hele posten | Ingen kommentarerZulu Comedy Galla 2011
Last night Zulu Comedy Galla took place for the third time at the Danish Royal Opera. It was the glamourous ending of a week with comedy festival. And yes! Stupid produced the graphics for the galla this year as well. You can all see the result of our work, and the show in total at the 4th of September at 20.45 on TV2. Enjoy!
Læs hele posten Ingen kommentarerSyddansk Universitet (SDU)
This is a montage of 19 different videos, that we made for Syddansk Universitet (SDU) if you are interested, please visit sdu.dk to watch all of them.
Syddansk Universitet (SDU), Needed something to spread the word about their awesome engineering classes, they wanted something that could be shared on sites like Facebook. So they asked us to create 19 different videos, 1 for each of their engineering classes.
Each video is a 1 minute interview with a student, who talks about his/her specific class, how it works, why they like it and why you should choose their class. During the interviews we have illustrated exactly what the student is talking about, and animated these illustrations to fit the interviews.
During this project, we made over 200 different illustrations by hand, which was all animated afterwards.
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Poul Gernes
If you are in Malmö, Sweden, do catch the exhibition at Malmö with the painter, sculptor and filmmaker Poul Gernes. He’s considered a modern classic and numbers among the most influential of Scandinavian artists and has shaped the face of more than 150 buildings in Denmark, among them, the bright colored cinema Palads. A very inspiring collection of work with colours – go see!
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