The New Music Business Model

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If you’re interested in why the music industry is doing so bad, and why they ought to embrace the new possibilities of digital media, you should definitely lean back and watch a presentation of how Trent Reznor of Nine Inch Nails has done it. It’s inspirational, and a clear proof of how to create a…

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TV2 Sales Promotion

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Every year in january the television channel TV2 throws a party to kick off new marketing initiatives. Instead of using powerpoint-slideshows, several promo-spots are created. STUPID helped out putting together the sales-promotion segment. The spot is a crossbreed of a visual presentation and a sales pitch. Running at over six minutes, and with the sales…

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