Creativity With A Purpose

87% of global consumers believe business should place equal weight on societal issues and business issues.
So do we.

The Power of Creativity

Creativity is no soft, feel-good competence. 
It’s the hardest currency in the global economy and a defining ingredient for the brands of tomorrow.

It doesn’t matter what industry you’re in: If you want to stay competitive, your organization needs to cultivate creative ideas and be set up in order to execute them.

It is the single most powerful vehicle to drive positive change and innovation.

… With A Purpose

Brands that take their purpose and meaning seriously, consistently outperform the competition.

We will deal with your business challenges, but it’s done with your ‘purpose and meaning’ as the lens, through which we see your place in the world.
Why should your audience even care about your brand on an emotional level, and if they do, then how would you like to engage with them?
As it turns out, the answers to these questions are almost always directly related to the purpose and meaning of your brand.


There’s no single one-fits-all definition of purpose, but here are some of the questions that inform our work…

Is it meaningful?

Can the user relate to the experience and connect it to something already known? Is your brand, product, service or experience adding tangible value to the everyday life of the user, or is it intrinsically connected to improving society?

Is it actively engaging?

Social interaction is a powerful tool for both learning and play, and every experience should aim to be genuinely engaging.
Can people participate, influence and affect your brand offerings?
Are we creating communication that actively invites the user to engage?

Will it change things to the better?

We aim to explore together how to create future products, services, and experiences that are designed to empower people, drive social change, and build a more sustainable world.

Is it socially inclusive and transparent?

Different people are going to go on different journeys. We are not our users, and we take care that the brands we work with, develop a nuanced understanding of the global consumer. Relative to this, openness, trust, and transparency are key to building a modern brand.

Our Services

We transform brands through the following three overarching disciplines


Brand Strategy
Design Audits
User Needs & Research
Brand Naming & Identity
Digital Transformation
Market Validation

Brand Experiences

Experiences & Engagement Strategy
Digital/Physical Experiences
Visual Storytelling
Film & Animation
Immersive Experiences
Content Creation
Mixed/Virtual Realities

Brand Innovation

Scouting & Sense Making
Open Innovation & Co-Creation
Design Sprints
Business Scenarios Development
Digital & Physical Prototyping
Opportunity Mapping
Market Validation


The Double Diamond

Anti-Disciplinary, But…

Addressing the challenges corporations and humanity face today, demands us to be disobedient in our thinking and approach to change-making. While we thrive in the unknown, we do, however, have one foundational approach for doing great work: The double diamond.


We observe, see, and learn, which in turn helps us clarify your purpose and intent.


We synthesise, look for patterns and opportunities, and from there we define new strategies.


We conceptualise, prototype, and test to shape your new brand, product, service or experience.


We produce and implement, and then actively monitor and evaluate the resulting impact.

To be old and wise, you must first be young and stupid.

+45 66 16 15 14

New frontiers?