We all wear masks every day. We sometimes try to mask strong emotions with a cool expression, or offer bright smiles when we want someone to like us or do what we want. But masks can also allow us to grow in positive ways, by letting us try out new identities and figure out who we really want to be.
Masks are intriguing, exciting, and thrilling.
Masks don’t just conceal – they also reveal. A mask shows the way we want the world to look at us at that moment.
It’s been only one year, but the results of the Bianco makeover are already apparent. The work with PutPut and MissLotion from the first season has won several design awards. More importantly, the new approach has contributed to an overall financial turnaround for Bianco.