It’s fascinating how humans relate to objects in their everyday lives, and why some objects mean more to us than others. Shoes in particular are objects that are widely collected and desired. Shoes are something we fetishize, and through that process they become almost living beings with a soul and emotions.
From there it only takes a small and elegant typo to arrive at our campaign slogan: Everything Has A Sole.
If you create something that’s unique and visually radical, your audience will listen, connect and interact.
It’s been only one year, but the results of the Bianco makeover are already showing. Our work with PutPut and MissLotion – from the first season – has won several design awards. More importantly, it has contributed to an overall financial turnaround for Bianco.
Talk about a creative rebranding that works.