Carlsberg – It All Comes From Beer

It’s incredible what can come from making beer.

We helped Carlsberg celebrate 170 years of positive social impact with a thrilling flight through their contributions to society, art, and science.

Brand Experience, Design, Storytelling, Web Design


Beer is for sharing…
and so is knowledge and art.

This pretty much sums up the huge social responsibility Carlsberg and the Carlsberg Foundation has taken since 1876, when the it was established by J. C. Jacobsen.

Every year the foundation donate the equivalent of 30% of the yearly dividend to support visionary and innovative scientific research that adresses global challenges and foster growth and welfare.

From The Little Mermaid to Frederiksborg Castle to the pH scale. You will be amazed what has come from 170 years of beer brewing. Learning about these tremendous contributions to society and science, this was a very compelling project to take on.

Christian Mogensen

Partner, Stupid Studio

Thirsty for more?

Enjoy the experience and fly the drones trough 170 years of Carlsberg history made to satisfy your thirst for knowledge.

Thanks to Yellow Advertising, for bringing us on this journey.

Honours & awards

Christian Mogensen

Partner, Creativity & Impact

Reach out to Christian with general inquiries to collaborate. He can quickly help figure out if there’s a match in need and competencies, and help take the first steps in setting up a hopefully long and fruitful collaboration.

Send mail +45 3020 8686