HelloMind is a self-hypnosis app created to help people feel stronger and improve their self-esteem. Stupid Studio helped design its new visual identity, UX & app, website and general promotion. The whole nine yards!

App Design, Brand Identity, UX, Web Design


Say Hello To Your New Friend

The solution

HelloMind is a new way of helping people make a change in their lives. It’s a self-help tool that assists you in overcoming fears and phobias, getting motivated, feeling confident and more.

For this project, a simple likeable identity with a friendly and inviting approach seemed to be the right solution. The concept was to make the users think of HelloMind as a friend.

A friend who can guide you and help you confront your problems. A friend who is always available – and as close as your mobile device.

To communicate that friendly feeling, we chose a simple logo face combined with an engaging green color. The color and logo conveyed the overall feel of energy and positive vibes.


A Better You Through Hypnosis

The challenge

Low self-esteem, stress, fear, insomnia, and unhealthy habits sometimes hold us back from enjoying life to the fullest. HelloMind uses hypnosis and technology to give every individual the opportunity to help themselves by eliminating these negative patterns.

But hypnosis is often dismissed as a party trick, and not taken seriously as an alternative method for mental problem solving. One of our challenges in this project was to confront that bias.

Using storytelling, we set out to show how HelloMind and hypnosis can make a real difference.


A Living Identity With Mood Swings

Logo variations

The HelloMind identity is like most of us. It comes with mood swings. It thinks, it smiles, it’s playful, but it can also feel confused. We used a dynamic logo to help visualize how HelloMind can help users make a change by eliminating negative thought patterns like a phobia or a lack of self-esteem.

HelloMind. Goodbye Bad Habits

Tone of voice

HelloMind is your positive friend. It talks to you the way a real friend would – knowingly, sympathetically and with a touch of humor. It helps make all the heavy stuff on your mind feel a bit easier to deal with.

Building a Positive Experience

Application design

When designing the application, our two main goals were to make an easy and intuitive user experience and to make sure that the design boosted the credibility of the app and its hypnosis treatments. This meant mapping out user journeys as well as prototyping key functionalities before moving on to graphics.

What Can We Help You With Today?

When users open the application for the first time, they are presented with the many different challenges the app can help address.

We designed a minimal interface using typographic language, removing clutter and disturbances to help the user focus on their reason for choosing the app and the challenge they want to work on.

Make Yourself Comfortable

Hypnosis works best when you’re in your comfort zone and feel ready. So we added a little “ritual” that’s required before the user can begin listening to a session. A simple three-step guide makes sure the volume is set to the correct level, distractions are eliminated and the user is sitting comfortably before starting treatment.


Cross Mediums


When we began working with HelloMind’s visual identity, our primary focus was its extensive digital universe. But a CVI also has to work and relate to other mediums such as print. In the design process, we created a range of different, more corporate elements to make sure we were designing a strong cohesive identity that would not quickly fade away.

Positive Storytelling to Demystify Hypnosis

The promotional website

Hypnosis is often met with skepticism. Does this actually work? Will this make me feel better?

The main purpose of the promotional website was to give a quick introduction on how to use the app, to build trust and to demystify hypnosis.

How Does It Work?
...And What Can It Do For Me?

By showing users what the app could do for them and how simple it was to use, we removed some of the skepticism about the use of hypnosis for self-treatment. Our goal was to let the users know how easy it was to get started.

Using Real Stories to Create Trust

To address the fact that many people don’t see hypnosis as a serious form of medical treatment, the promotional site incorporated real people stories about how the application had helped them deal with real-life problems.


Honors & awards

Søren Bo Bastian

Creative Director & Partner

With a project like this, long-term commitment, trust and close collaboration is key. And that’s the very nature of how we want to work with clients at Stupid.

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