HelloMind is a new way of helping people make a change in their lives. It’s a self-help tool that assists you in overcoming fears and phobias, getting motivated, feeling confident and more.
For this project, a simple likeable identity with a friendly and inviting approach seemed to be the right solution. The concept was to make the users think of HelloMind as a friend.
A friend who can guide you and help you confront your problems. A friend who is always available – and as close as your mobile device.
To communicate that friendly feeling, we chose a simple logo face combined with an engaging green color. The color and logo conveyed the overall feel of energy and positive vibes.
Hypnosis is often met with skepticism. Does this actually work? Will this make me feel better?
The main purpose of the promotional website was to give a quick introduction on how to use the app, to build trust and to demystify hypnosis.
By showing users what the app could do for them and how simple it was to use, we removed some of the skepticism about the use of hypnosis for self-treatment. Our goal was to let the users know how easy it was to get started.
To address the fact that many people don’t see hypnosis as a serious form of medical treatment, the promotional site incorporated real people stories about how the application had helped them deal with real-life problems.