“Our primary goal of the rebranding was to manifest our position in the market and establish stronger relationships with our existing and new clients. Stupid Studio delivered way beyond these expectations.”
User journeys need to provide us with an easy way to get started, lots of possibilities to take it further and the ability to gradually add depth and complexity to functionality, as the user becomes more familiar with the application features.
People are going to go on different journeys, and to reduce clutter, we divided the functionality of the application visually into core areas that made sense from a user perspective.
“As a matter of fact, Stupid’s work has had a profound effect on our company culture, our self-image and has, essentially, changed our core DNA to the better.”