Our campaign for a more inclusive palette of nude tights was embraced by men and women globally.
email sign-ups and nudes submitted in 2 days.
in leading and trendsetting media, incl. The BBC, Huffington Post, The Financial Times, Stylist, Leanluxe, WGSN, Fader and Hypebae.
Significant uptick in SoMe activities related to Heist and the diversity agenda.
If you’re a woman or man of color, finding a pair of nude tights that match your skin tone can be a close-to-impossible quest – and Heist Studios wanted to do something about it! But rather than simply introduce another dozen nudes to complement the measly 7 shades that are currently on the market, they wanted to build a movement and get people involved in the cause.
So, how many different skin tones are actually out there? By some estimates, there are 7 billion – roughly corresponding to the number of people walking planet earth. That’s how we came up with the idea of crowdsourcing nudes from all over the world, hoping to get a more representational sample of the shades needed to skin-match the world’s tight-wearing population.
Select your pose
Submit your skin colour
Make a statement
Check out other nudes
…and share your own