3D, Animation, Branding, Identity, Illustration, Motion, Storytelling, Strategy, Television, Title Sequences, UX, Web
Right now we are working our white butts off to create the graphics for this years Danish Music Awards. We have taken the existing identity from dma08.dk and extended it with a weird and quirky animated character universe.
The basic idea is that the logotype letters makes up the heads of three characters – Let’s just call them Dee, Em and Aee (- get it?!)… The characters can then be used to illustrate all kinds of musical mantras, clichés and archetypes – and this was just to good to be true in terms of coming up with the nomination breakers.
To top it all off, were working with the amazing sound-viz Ben Lukas Boysen to create unique soundbites for each of the 22 nomination breakers and the intro.