DMA08 Closing In

February 8, 2008 by Daniel Gjøde

3D, Animation, Art, Branding, Design, Identity, Illustration, Motion, Storytelling, Strategy, Television, Title Sequences, UX, Web

Right now we are working our white butts off to create the graphics for this years Danish Music Awards. We have taken the existing identity from dma08.dk and extended it with a weird and quirky animated character universe.
The basic idea is that the logotype letters makes up the heads of three characters – Let’s just call them Dee, Em and Aee (- get it?!)… The characters can then be used to illustrate all kinds of musical mantras, clichés and archetypes – and this was just to good to be true in terms of coming up with the nomination breakers.

To top it all off, were working with the amazing sound-viz Ben Lukas Boysen to create unique soundbites for each of the 22 nomination breakers and the intro.

Here’s a few screendumps and maybe you can guess the categories? – We promise you the live videos will be up here as soon as they have aired on MySpace the 23rd.
Danish Music Awards
Danish Music Awards
Danish Music Awards
Danish Music Awards
Danish Music Awards
The graphics are commissioned by STV

+45 66 16 15 14

Danish, English, Swedish, Sønderjysk – You decide!