Stupid's Incomplete Manifesto 


Let’s fix civilisation

We want to have a positive impact on people and the planet through our work. This mindful concern about the state of things, and the need to act with determination, characterises our everyday decisions. 

We choose to engage with clients that have the possibility and the resources to make a significant and lasting impact: Today and for future generations. 
Let’s create the change we want to see, together.


Always bring perspective

Over the years, we’ve learned that one of the most important things we bring to the table is perspective. Our approach and our way of opening our minds and hearts to the challenges we face helps our clients more than we sometimes think. 


Humans will find a way

It’s easy to be discouraged by the massive challenges the world is facing. 
But we genuinely believe that many of the world's biggest challenges, by default, also must be our biggest opportunities.


Embrace uncertainty

Most organisations gradually grow incumbent and fail to nurture the emergence and entrepreneurial spirit that made them successful in the first place. However the most powerful innovations happen through emergence, and that means spending time in the uncanny valley of uncertainty and complexity. We all need to embrace uncertainty more. 


Consume art!

Art is vital. It lends us identity and provides texture and meaning to our fast-paced lives and culture. It inspires us and helps us understand the context of your challenges.


This is now

We employ people who value a balanced and sustainable lifestyle and who also take time to enjoy life outside of work. We encourage personal projects. And we take time off with our team – to be together and learn new stuff.
Let’s not postpone life. 


Stay Stupid

To be old and wise, you must first be young and stupid.
We are not afraid to ask the stupid questions that beg to be asked… but we find the answers in respectful collaboration with you. Curiosity and the sometimes naïve inquiry, are vital traits for any invention of the new to happen. We will likely even question, whatever you think your fundamental challenge is.