Our incomplete manifesto



Always bring perspective

Over the years, we’ve learned that one of the most important things we bring to the table is perspective. Our approach and our way of opening our minds and hearts to the challenges we face helps our clients, more than we sometimes think.


Humans will find a way

It’s easy to be discouraged by the massive challenges the world is facing. But we genuinely believe that many of the world's biggest challenges, by default, also must be our biggest opportunities.


Embrace uncertainty

Most organisations gradually grow incumbent and fail to nurture the immersion and entrepreneurial spirit that made them successful in the first place. However the most powerful innovations happen through emergence, and that means spending time in the uncanny valley of uncertainty and complexity. We all need to stay curious and embrace uncertainty to stay ahead.


Consume art

Art is vital. It lends us identity and provides texture and meaning to our fast-paced lives and culture. It inspires us and helps us understand the context of your challenges.



Stay Stupid!

To be old and wise, you must first be young and stupid.

We are not afraid to ask the stupid questions that beg to be asked... but we find the answers in respectful collaboration with you. Curiosity and the sometimes naïve inquiry, are vital traits for any invention of the new to happen. We will likely even question, whatever you think your fundamental challenge is.

We’re a certified B Corp – here’s why it’s huge to us.

Don't be a stranger


Carl Jacobsens Vej 16-20,
Entrance 6, 2nd floor
2500 København


Brandts Passage 15,
2nd floor
5000 Odense

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