Mistakes Lead to Success


Anything truly new is by definition unpredictable. So having the guts to jump in at the deep end and make a lot of mistakes, to experiment, play and prototype, is the only way to avoid failure in the long run. As designers, we have the tools, methods and techniques and not least – the attitude – it takes to facilitate a process like this and come out with a result that adds value.

We Ask Stupid Questions


And we find the answers in collaboration with you. We need to be able to ask you lots of questions. We will even question whatever you think your basic challenge is, or what you think you need from us.

We Offer Perspective


Over the years, we’ve learned that one of the most important things we bring to the table is perspective. Our design process and our way of asking what may sound like stupid questions actually helps you understand your business and your clients. The perspective it offers helps us to convert complex problems to simple, viable solutions and relevant communication, in collaboration with you.

Our Culture Beats Our Strategy


Our work is only made possible through close co-operation and trust between every single member of our team. 
That’s why we won’t grow faster than we’re able to grow our strong culture and collaborative spirit. In our office, it’s never about individual egos: we always say ‘we’ unless it’s to personally take responsibility for a mistake.

Loop Loop Loop


Both online and offline, the world is in constant flux, and everything starts all over again the very minute it’s finished. To make those loops as small as possible, we keep adjusting in small increments, and never lose touch with the real world. Nerds call this philosophy ‘Agile’

Trust Is Vital

No. 6

The clients who trust us say: “Here’s our budget. What’s the best you can do with it?”
 The one who don’t trust us say: “We need this. What will it cost?”

This small contrast in approach makes a huge difference to the quality of the final output. So brace yourself: We will ask you about your budget upfront.

Let’s Start At The Beginning


The strength and methodology of our design process, combined with the fact that people hire us to be with them from the beginning, creates consistent solutions of high quality. Cutting corners never ends up saving much money in the long run.

We Never Pitch


Spec work is common among advertising agencies, but we never do it, for some very good reasons. Think about it: What is a pitch about? Is it about winning you over, or solving your communication problems? Exactly. Being a design agency means we understand the value of our process, and we know that the right solution is only possible through collaboration with you. But hey! – the first meeting with us is always free, and coffee is on us.

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