CREATIVE PLAY LAB

The future of play – wrapped appropriately

Here’s our work for Creative Play Lab, LEGO™Group's futures and innovation unit.

Creative Play Lab is all about exploration and defining the future of creative play, and obviously we wanted to craft an identity that could support their plethora of explorative and early-stage experiments.

While keeping everything playful and flexible, we also devised a design-system to make the team’s presentation and communication work more streamlined and simple, enabling them to focus on the one important thing: The future of play.

IMPRESSIONS

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Curious for more?

Get in touch with Lars Grarup to learn more about this project, or how we might support you with yours.

+45 40 40 56 49
lars@stupid-studio.com