THE CULTURAL BAckpACK

Let’s make our kids more resilient through culture and art.

The world today is uncertain and ever-changing – from massive shifts in job markets and to increasingly digital economies and changes in social structures. As children grow up, they will need to be able to cope with all this uncertainty and ambiguity.

Art and culture play a pivotal role in preparing our children for an uncertain future (it is!). It presents them with the open questions, the multitude of life and creativity – and it challenges them to embrace the unknown.

For this, we worked with the Municipality of Faaborg-Midtfyn to design and develop a dynamic identity and communication platform for these little ‘Cultural Backpackers’ – providing a strong connection between education, culture and play.

Impressions