The future is present (a glimpse)

Client
Design Museum Denmark

Type
Branding, Campagin, Playful facilitation

For the past year and a half, Design Museum Denmark has been closed to the public due to large scale renovations, with a reopening scheduled in June 2022. During this hiatus, they were faced with an important challenge: how to keep the museum experience alive, while offering a glimpse to the upcoming exhibition “The Future is Present”. Our answer: using the glass montres that tower in the front courtyard of the museum to engage visitors in a new way, inviting them to reflect upon the future.

3 installations, 3 questions and no answers.
How will you engage with possible futures?

Human –
Do all future humans
have a mother?

Montre 1 has visitors reflecting on what it even means to be ‘a human’ in the future. In a world of lab grown babies, new family structures, and human-like relationships to robots, digital assistants and virtual friends; does everyone actually have a mother and what does it mean to be one?

Society –
Who knows you better?
Big data or your loved ones?

Who controls your life? Are your decisions really yours? In a society of growing tech, surveillance and global companies fighting for your data, does Algorithm equal God? And more to the point, does your phone, or even your smart fridge, actually know you better than your boyfriend or girlfriend?

Planet –
Should we stay or
should we go?

It’s the discussion on everyone’s lips. Should we travel to outer space exploring new options for planets to live on, or should we stay and fight for the one we've got? Humankind has always been curious by nature and we keep evolving – but we are also home-bound beings looking for security. Which option will win out?

Planet –

Society –

Human –