DESIGN SCHOOL KOLDING
This was a daunting challenge. How do you attract an internationally minded, culturally woke, an generally urban-oriented GenZ to move to a small Danish city in Jutland: To study design! We teamed up with the school, and maybe more importantly, its students, to tell a series of personal stories of what study life looks like in Kolding.
The results? An instant 14% increase in applicants.
Launching a brand film, designed to connect with future students emotionally and communicate the schools values and beliefs.
Launch a series of "track films", one for each track a designer could pursue when becoming a student.
A series of films showcasing the actuals tracks a student can sign up for when joining the school.
Head of Communication, Design School Kolding