Attracting the talents of tomorrow

Client
Design School Kolding

Type
Campaign

This was a daunting challenge. How do you attract an internationally minded, culturally woke, and generally urban-oriented GenZ to move to a small Danish city in Jutland to study design! We teamed up with the school, and maybe more importantly, its students, to tell a series of personal stories of what student lifestyle looks like in Kolding. 

The results? An instant 14% increase in applicants.

Step 1:
Launching a brand film, designed to connect with future students emotionally and communicate the schools values and beliefs.

Step 2:
Launch a series of "track films", one for each track a designer could pursue when becoming a student.

Step 3:
A series of films showcasing the actual tracks a student can sign up for when joining the school.