Client
Design School Kolding
Type
Campaign
This was a daunting challenge. How do you attract an internationally minded, culturally woke, and generally urban-oriented GenZ to move to a small Danish city in Jutland to study design! We teamed up with the school, and maybe more importantly, its students, to tell a series of personal stories of what student lifestyle looks like in Kolding.
The results? An instant 14% increase in applicants.