Client
IKEA
Type
Branding, Co-creation, Installation
For quite some time now, we’ve been working closely with INGKA (IKEA’s retail operations) on developing, launching and growing their co-creation movement globally.
An initiative, that not only provides the tools and methods for everyone to innovate, but also sets out to shift the mindsets and culture of the organisation, towards a more bottom-up approach allowing everyone to take ownership and renew and improve.
As the IKEA founder, Ingvar Kamprad, said so beautifully: Most things remains to be done.