tv 2 - GENERAL election Identity

A visual framework to celebrate democracy and facilitate debate.

We are living in uncertain times where one crisis seems to follow another. These situations cause a lot of havoc and hardship, but they also force us to react, rethink and do things differently. In Denmark general election has been called for 1 November, and the media plays a significant role in creating public awareness and providing information to every voter.

Continuing a long partnership with TV 2, the most watched tv-channel in Denmark, we helped them create a new visual framework and coherent on-air design to celebrate democracy and give voice to everyone. Happy Election Day! 

Adressing a diverse audience and being a voice for the many.


Creating a distinct red thread throughout the election coverage.



Client: TV 2
Sound Design: Steffen Breum