Zmartfone Blocker

Let's have a conversation about digital addiction, and let's take back control of our digital lives. Danish design and branding agency Stupid Studio created this speculative piece to trigger thought, reflection and public debate.

Art, Innovation, Social Impact, Storytelling

The Zmartfone What?

The World’s first Digital Detox Patch

How does it work?

It’s simple. Just apply a patch to your smartphone screen to prevent yourself from mindless tapping, swiping and pinching. When you seriously need to use your phone – say, if your boss or mom calls – you temporarily remove the patch and park it on the back of your phone until you’re ready to give yourself another smartphone break.

Why a Patch And Not an App?

Nowadays, people download apps that block other apps. Good for them, but don’t you agree there’s something counterintuitive and sad about depending on technology to make you less dependent on technology? We think so, and that’s why our design team sat down to develop an analog alternative that doesn’t force you to sign over your last bit of willpower to AI.

An analog Dopamine Antagonist Simulator (a-DAS)

We wanted to really play on the visual language and clinical wordings used when naming and describing medicinal products. So we decided that the Zmartfone Blocker™ is an analog Dopamine Antagonist Simulator (a-DAS) , which we believed had that medicinal and clinical ring to it. At the same time it also described what we wanted to achive: provide a simple analogue protector between you and the never-ending small dopamine kicks your smartphone gives you.


The Big Picture

A depressing outlook

Not only are these devices changing our behaviour on a cultural level, it is also becoming more and more apparent how excessive use of smartphones actually make us more lonely, anxious, depressed — and how it negatively effects our ability to be present and focus. A recent study from Microsoft Corp. showed that the average human attention span now is less than the of a goldfish. 8 seconds, to be precise.

The impact?

Even though the project started out as nice conversation starter with our peers and clients about digital experiences, It is our hope that this will be part of a larger movement and awareness: That organisations and people will start to think more about being present, and And that those companies putting out digital products, services and experiences will take increasingly responsibility to ensure that privacy, sustainable consumption, behavioural triggers etc. are not based on dark design patterns and retention/profit mechanisms.



Daniel Gjøde

Partner, Creativity & Innovation

Daniel is the founder of Stupid Studio and Chairman of our Board from where he oversees and guides the company’s strategy, vision, and growth.
Since launching the agency in 2006, he has defined Stupid Studio’s strategy and vision, guided its growth, and helped nurture its creative business culture.

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