A modern age of activism

Client
Danish Women's Society

Type
Branding, Strategy, UX & UI

Danish Women's Society, founded in 1912, is Denmark’s first women’s rights organisation focussed on creating a more equal and just society. Their focus areas cover everything from equal pay and representation to femicide and violence against women. 

The Challenge

Rooted in a long history of activism, Danish Women's Society needed a new identity that reflected where the organisation is heading and that resonated with the activism needed in our world today. 

The Solution
Beginning with a strategic phase of research and interviews, we conducted a brand workshop to identify an ownable positioning for the organisation. From this we developed a brand identity founded in the organisation's ambitions for the future. This was then executed across their website and via social media templates.

A central part of this was creating a youth movement to reach younger generations and encourage active participation. Starting with a set of hands-on workshops, we developed a set of analogue and digital resources to help people find their voice within activism. 

Kalder Alle Unge - Youth Movement